OUR CULTURE IS OUR BACKBONE
Our success is inextricably linked to a collaborative and committed team underpinned by hard work, creativity and a drive to maximise the potential in every opportunity available to our clients.Utilising a network spanning the globe, our approach to representation and the identification, support and development of meaningful, long-term partnerships is guided by our values of integrity, honesty and perseverance.
We enable brands to activate leading partnerships that deliver impact across multiple platforms. We ensure brands effectively interact with their audiences using their message, creating a deeper and more meaningful connection, maximising their association with a partnership by delivering on brand goals.
By managing end to end partnerships, our services include consultancy,sponsorship strategy, rights holder management, utilisation of rights, activation of assets, project management, ambassador strategy, consumer activation, business integration, employee engagement, event planning, experiential activity, VIP hospitality, purpose/ cause related activation and content activation
TALENT PROCUREMENT
22 Yards is unique access to an in-depth understanding of talent has enabled us to source and procure the biggest names from sport and entertainment for the worlds’ leading brands and agencies.
We work closely with our clients at every stage of the process, from creative conception and talent identification through to execution. This ensures strategic collaborations that can be activated to their full potential and curated to deliver maximum value.Our services include brand ambassadors, licensing agreements, keynote speaking engagements, media appearances and digital marketing
CONTENT & PRODUCTION
We launched 22 Yards in 2012 to give our clients a fully integrated service offering.
We work with an exceptionally talented and creative team of producers, directors, video graphers and editors with the experience of delivering projects of
all sizes and complexities including documentaries, TV commercials, innovative digital campaigns and ground-breaking social content.
SPONSORSHIP SALES
Our sponsorship and commercial partnerships division manages the sponsorship sales cycle on behalf of many of sports’ highest profile global rights holders.
Having developed a methodical approach to the market and tasked with specific high value assets,
We drive commercial value and procure multi-level mutually beneficial sponsorship and partnership opportunities on behalf of our clients.
We create experiences that engage target audiences to the right passion points via brand strategies to deliver on brand goals.
Our services include end to end partnership management, talent procurement, influencer marketing programs and a fully integrated content and production department.
We work with Top Cricket leagues Globally, national and international federations and other global sporting rights holders to develop innovative, strategic and commercially viable opportunities which drives revenue, loyalty and long-term customer retention.
Our services include advertising and media sales, sponsorship sales and high-profile exhibition matches that give world-class brands global visibility and reach.
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